Basic Information
| Field | Details |
|---|---|
| Name | Natlyn Jones |
| Roles | Founder & designer of SheWarrior; fitness professional; boxing promoter/manager |
| Known For | Building SheWarrior, a women-focused athleisure brand; long-time partner of boxer Roy Jones Jr. |
| Location | Frequently associated with South Florida |
| Brand | SheWarrior (made-to-order, USA-made, sustainability-led activewear) |
| Focus Areas | Women’s empowerment, boxing/fitness culture, sustainable design |
| Notable Dates | Brand press and interviews: 2019–2021 onward |
| Family | Spouse: Roy Jones Jr.; Children: Roy Jones III, DeShaun Jones, DeAndre Jones (deceased, June 2024); additional siblings referenced in team bios: Roycen, Nylaya |
From gym floor to the ring apron: origins and early drive
Before she was sketching leggings and choosing eco-friendly textiles, Natlyn Jones was running circuits and perfecting mitt work. Her early career in fitness—working as a personal trainer and operating a training studio—honed not just her physical discipline but also her eye for what women actually need in performance wear. She speaks fluently in the language of sport: stance, stride, breath. That fluency would become the backbone of everything she built next.
The boxing world became a second home. As her family’s life intertwined with the sport at the highest level, she moved behind the scenes, shaping details that often go unseen: promotional planning, coordinating events, and even designing fight-night looks. It’s a practical, hands-on approach—part strategist, part stylist, always focused on outcomes. The throughline is simple: empower through preparation.
Building SheWarrior: design, sustainability, and women’s empowerment
SheWarrior emerged with a direct mission—make high-performance athleisure that puts women first, both in fit and philosophy. The brand leans into a boxing-inspired aesthetic and couples it with a sustainability mandate: made-to-order production in the United States, water-saving dye processes, and fabrics derived from upcycled plastic bottles. It’s a conscious, iterative approach to apparel, designed to reduce inventory waste and elevate craftsmanship.
Where some labels chase seasons, SheWarrior chases purpose. By cutting pieces only when ordered, the brand reduces overproduction. By sourcing performance fabrics created from reclaimed materials, it closes loops that usually end in landfills. And by anchoring the brand story to boxing’s grit and grace, it offers a reminder: the gym can be a sanctuary, and a pair of leggings can be armor.
Beyond products, natlyn’s work champions representation—especially women stepping into spaces long shaped by men. SheWarrior’s voice is part rallying cry, part toolkit: encouraging women to lift, spar, and sweat on their own terms.
Family & relationships: the Jones household
The Jones family sits at the crossroads of global boxing and everyday resilience. Their story is public in its triumphs and private in its quiet, necessary moments.
| Name | Relationship | Notes |
|---|---|---|
| Roy Jones Jr. | Spouse/longtime partner | Boxing icon; multi-division world champion; public figure since the 1990s |
| Roy Jones III | Son | Collegiate basketball guard; public athletic bios list him as son of natlyn and Roy Jr. |
| DeShaun Jones | Son | Publicly referenced among the couple’s children |
| DeAndre Jones | Son (deceased) | Passed in June 2024; the family requested privacy in the wake of the loss |
| Roycen; Nylaya | Siblings referenced in team bios | Names appear as siblings in public athletic rosters connected to the family |
The family has been publicly described as together for over two decades. Their lives braid professional demands and personal milestones—training camps, brand launches, graduations, and, in 2024, profound grief. Through it all, natlyn’s work reflects a steady compass: protect, uplift, and keep moving.
Career timeline: milestones and momentum
| Year/Period | Milestone |
|---|---|
| Pre-2010s | Personal trainer and studio owner; builds fitness foundation and client practice |
| Late 2000s–2010s | Steps into boxing promotions/management; designs fight outfits and supports event operations |
| 2019–2021 | Public launch and early press for SheWarrior; brand positions sustainability and empowerment at its core |
| 2021–present | Podcast appearances, local TV features, and ongoing brand storytelling; continued advocacy for women in sport and fitness |
| June 2024 | Family tragedy: the passing of son DeAndre is shared publicly; family requests privacy |
Work that crosses disciplines
Natlyn’s career maps like a triathlon: training, promoting, designing. Each leg sharpens the others. Her time in the gym informs her pattern-making—compression where it counts, breathability where it matters. Her experience in promotions sharpens brand messaging—clear, disciplined, timely. And her role as a mentor and advocate ensures the brand isn’t just selling apparel; it’s building community.
Distinctive choices define SheWarrior’s operations:
- Made-to-order production to minimize waste and oversupply
- USA manufacturing to heighten quality control and shorten supply chains
- Fabrics created from upcycled plastic bottles to reduce landfill-bound materials
- Dye and finishing processes designed to cut water usage
These aren’t footnotes. They’re the scaffolding of the brand.
Recent highlights and public mentions
Between 2021 and 2025, natlyn has appeared on podcasts and local television, discussing SheWarrior’s ethos and the real-world challenges of scaling a sustainability-oriented label. These interviews often explore the balance between creative direction and supply-chain pragmatism—how to hold a mission steady while numbers and timelines flex.
In June 2024, the Jones family shared heartbreaking news: the death of their son, DeAndre. Public statements emphasized grief, remembrance, and a request for privacy. In the months since, the family has moved quietly, with natlyn continuing to steer her brand and advocate for women’s fitness with empathy at the center.
What SheWarrior signals to the industry
Athleisure is crowded; SheWarrior stands out by tying product to principle. Rather than racing to drop every trend, it focuses on:
- Purpose-built silhouettes drawn from boxing’s mechanics
- Responsible materials that communicate values at a glance
- A narrative about strength that prioritizes inclusivity and authenticity
In a world of fast-changing cycles, natlyn’s approach is a steady drumbeat. Durable. Intentional. Human.
Impact and advocacy
Between brand campaigns and public speaking, natlyn champions participation—especially for beginners who don’t see themselves reflected in fitness marketing. She frames the first session, the first mile, the first round as an act of courage. That perspective matters, particularly for women re-entering fitness after injury, childbirth, or burnout. By normalizing day-one, SheWarrior doesn’t just sell gear; it lowers the threshold to walk through the door.
FAQ
Who is Natlyn Jones?
She is a fitness professional, boxing promoter/manager, and the founder/designer of the women’s athleisure brand SheWarrior.
What is SheWarrior?
SheWarrior is a USA-made, made-to-order activewear line focused on sustainability, performance, and women’s empowerment.
Where is SheWarrior based?
The brand and its founder are frequently associated with South Florida, with production and partners located in the United States.
How long has she been involved in boxing?
Her behind-the-scenes work in promotions and event support dates back to the late 2000s–2010s, overlapping with her fitness career.
How many children does she have?
Public profiles identify three sons—Roy Jones III, DeShaun, and DeAndre—with additional siblings referenced in athletic bios.
What happened in June 2024?
The family announced the passing of DeAndre in June 2024 and requested privacy during their period of grief.
Is there a verified net worth for Natlyn Jones?
There is no widely published, authoritative net-worth figure for her; public coverage focuses on her brand and advocacy.
Does she still work in boxing promotions?
Yes, she has continued to contribute to promotional and managerial efforts while leading SheWarrior.
